SALTY 2022 - Quantitative Marketing Conference

The conference, which had already been planned since 2020 but then postponed to 2022, could now take place from September 25 to 27, 2022 at WHU - Otto Beisheim School of Management in Düsseldorf with a total of 117 participants.

Many thanks to the speakers (Alexander Pfaff, Lukas Jürgensmeier, Dr. Ulrike Phieler, David Gremminger, Prof. Dr. Marc Fischer, Philip Pollmann-Schweckhorst, Prof. Dr. Daniel M. Ringel and our Dean Prof. Dr. Markus Rudolf for his opening speech) and all participants for the great discussions.

The research presentations were complemented by a workshop on "Causal Machine Learning in Economics", held by Prof. Dr. Tom Zimmermann and a second workshop on "Metaverse", held by Emilio Capela Naya and Dr. Oliver Gediehn from McKinsey & Company. 

A big thank you also to McKinsey & Company for sponsoring our conference, especially to Dr. Lars Fiedler and Dr. Jil-Marie Dahm.

We would like to thank them again for the inspiring research talks, the academic exchange and the very successful and educational event.