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WHU Magazine

The latest news, success stories, and business insights from across the WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Team offsite event at the HSLU Lucerne University
Chair of Digital Marketing

Team offsite event at the HSLU Lucerne University

From July 2 to July 4, 2024, the Chair of Digital Marketing hosted a joint PhD colloquium with friendly research colleagues at the HSLU Lucerne…

 
Participation in the European Marketing Academy Conference (EMAC)
Chair of Digital Marketing

Participation in the European Marketing Academy Conference (EMAC)

The Char of Digital Marketing was represented with research projects at the European Marketing Academy Conference (EMAC) 2024.

 
Dissertation at the Chair of Digital Marketing
Chair of Digital Marketing

Dissertation at the Chair of Digital Marketing

Sven Beisecker successfully completed his doctoral degree.

 
Professor Christian Schlereth Recognized as Outstanding Reviewer
WHU General

Professor Christian Schlereth Recognized as Outstanding Reviewer

OR Spectrum journal honors remarkable contributions made to the peer review process

 
Guest lectures DB and Protein Distillery
Chair of Digital Marketing

Guest lectures DB and Protein Distillery

On April 2 and 3, Christian Vögle and Marco Ries attended the BSc course 'Foundations of Marketing' taught by Prof. Schlereth.

 
Two research papers published about social media p2p fundraisers and pro-social incentives
Chair of Digital Marketing

Two research papers published about social media p2p fundraisers and pro-social incentives

The papers appeared in Psychology and Marketing as well as Nonprofit and Voluntary Sector Quarterly.

 
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