Welcome to the annual event of the Center for Market-Oriented Management (ZMU), the Campus for Marketing! This year's theme is: "Navigating Sustainability: Market-Driven Strategies for Sustainable Impact".
Date: November 21, 2024
Time: 10:00 a.m. - 17:00 p.m.
WHU Campus Düsseldorf
Please note that the event will be held in German.
Campus for Marketing 2024
Navigating Sustainability: Market-Driven Strategies for Profitable Impact
What you can expect
The Campus for Marketing from the Center for Market-Oriented Management (ZMU) is aimed at professionals, managers and executives from companies of all sizes and in all sectors. Our event offers the perfect opportunity to:
- bring yourself and your company up to date with the latest research,
- gain exclusive insights, best practices and experience,
- expand your network and
- drive sustainability in marketing and in your company.
Expand your knowledge
Be inspired by the lessons learned from science and practice and take advantage of the unique opportunity to learn about the latest scientific findings and concepts at first hand.
Make contacts
Discuss with leading experts from science and practice and make valuable new contacts.
Integrating sustainability
Discuss strategies and measures to integrate sustainability into your company, business model, brands and products while ensuring profitable growth.
Shaping the future
Play an active role in shaping future research and experience how solutions to your current challenges can be developed in practical research projects.
Save your ticket now!
Buy your ticket by October 31, 2024 and benefit from an early bird discount.
Your hosts
Jun.-Prof. Dr. Anna-Karina Schmitz
Juniorprofessor for Marketing and Director of the Henkel Center for Consumer Goods (HCCG)
Prof. Dr. Martin Fassnacht
Academic Director of the ZMU and Director of the Chair of Strategy and Marketing
Agenda
Please note that all sessions will be held in German.
| 09:30 – 10:00 | Arrival & Coffee | |
| 10:00 – 10:15 | Welcome | Jun.-Prof. Dr. Anna-Karina Schmitz |
| 10:15 – 11:00 | Keynote 1 Unleashing green growth: How to activate and drive sustainable consumption in a targeted way Inspiration through best practices, founded concepts and scientific findings. | Jun.-Prof. Dr. Anna-Karina Schmitz Prof. Dr. Martin Fassnacht |
| 11:00 – 12:00 | Keynote 2 Sustainability meets profitability: Innovative price management for your business model Exclusive insights from the authors of the 5th edition of the standard work “Price management”. | Jun.-Prof. Dr. Anna-Karina Schmitz Prof. Dr. Martin Fassnacht |
| 12:00 – 13:15 | Lunch & Networking | |
| 13:15 – 14:30 | The Legal Base of Green Claims Panel Discussion with Dr. Nicolas A. Rücker (Head of Legal @FreeNow) | Jun.-Prof. Dr. Anna-Karina Schmitz Dr. Nicolas A. Rücker |
| 14:30 – 15:15 | Science meets Practice: The latest research results for your sustainable success Get your finger on the pulse of research and benefit from the latest scientific findings.
| Jun.-Prof. Dr. Anna-Karina Schmitz
ZMU Doctoral Students: Katharina Göring-Lensing-Hebben Florian Platzek Lukas Schnabl |
| 15:15 – 16:30 | Poster session with drinks & snacks: Experience research processes up close Be inspired by our ongoing research projects and take the opportunity to exchange ideas and discuss the following topics:
| ZMU Doctoral Students: Oona Fiebig Annika Hagen Conrad Homm Peter Liebens Emily Waltermann |
| 16:30 – 17:00 | Closing & Outlook | Jun.-Prof. Dr. Anna-Karina Schmitz |
Our Event Location
WHU - Otto Beisheim School of Management
WHU Campus Düsseldorf
WHU – Otto Beisheim School of Management
Erkrather Straße 224a
40233 Düsseldorf
40233 Düsseldorf
WHU Campus Düsseldorf
Your contact person
Emily Waltermann
Research Assistant / Doctoral Candidate
Center for Market-Oriented Corporate Management (ZMU)
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