International Marketing Management
Course code
MKT503
Course type
PT MIM LV
Weekly Hours
ECTS
5
Term
FS 2022
Language
Englisch
Lecturers
apl. Prof. Dr. Tim Oliver Brexendorf
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Course content
- Understanding global markets and their marketing environment
- Assessing global marketing opportunities
- Approaching global markets
- Developing and implementing global marketing strategies
Class dates
| Date | Time |
|---|---|
| Thursday, 20.01.2022 | 08:00 - 18:00 |
| Friday, 21.01.2022 | 08:00 - 18:00 |
| Saturday, 19.02.2022 | 08:00 - 18:00 |
| Sunday, 20.02.2022 | 08:00 - 18:00 |
Literature
Basic textbooks:Cateora, P.R., Meyer, R. B. M. F., Gilly, M. C., & Graham, J. L. et al. (2019). International Marketing. Eighteenth Edition. McGraw-Hill.Green, M.C. and Keegan, W. J. (2020). Global Marketing. Global Edition. Tenth Edition. Pearson Prentice Hall.Further literature on the several subtopics of international marketing management will be provided during the lecture.
Learningmethods
This course will include lectures supported by practical examples from case studies, guided readings, and videos. Invited speakers from corporate practice will bring expertise in specific fields. Everyone will be expected to play an active and positive role in contributing to class discussions. Everyone enrolled in this course is required to present case study material and other coursework during classes. In addition, you are encouraged to share your own experiences in different countries, cultures, and businesses.
Exam
Written work / Presentation / Seminar Papers
Equal to the ECTS-credits allocated for this module:
50% Case study presentation / 50% Take-home exam
Total workload
125