Innovation Management, Group A
Innovations are a prerequisite for sustained growth in many industries. The successful management of innovations requires new management techniques. This course provides a general overview about objectives and contents of innovation management.
Course code
EAI301
Course type
BSc Course
Weekly Hours
2,0
ECTS
3.0
Term
HS 2020
Language
Englisch
Lecturers
Prof. Dr. Holger Ernst
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Course content
Contents are e.g.: objectives and necessity of innovation management, opposition against innovations, champions of innovation, corporate culture and innovation, customer-oriented innovation management, interface management, innovation process management, corporate venturing, success factors of innovations. Guest speakers from firms will give presentations about selected topics of innovation management.
Class dates
| Date | Time |
|---|---|
| Tuesday, 01.09.2020 | 11:30 - 15:15 |
| Wednesday, 09.09.2020 | 15:30 - 18:45 |
| Tuesday, 15.09.2020 | 11:30 - 15:15 |
| Wednesday, 23.09.2020 | 15:30 - 18:45 |
| Tuesday, 29.09.2020 | 11:30 - 15:15 |
| Wednesday, 07.10.2020 | 11:30 - 15:15 |
Learning outcomes
Deeper understanding of concepts and methods in innovation management
Literature
Selected articles from scientific journals (e.g. Journal of Product Innovation Management, California Management Review, Harvard Business Review etc.)
Learningmethods
Lecture, case studies
Exam
Exam, case studies, class participation
Requirements
./.