Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management
Intellectual property (IP; especially patents and trade marks) has become a major driver of competitive advantage in many industries. Students will learn how to manage IP in order to maximize its impact on business performance.
Course code
EAI602
Course type
MSc Course
Weekly Hours
2,5
ECTS
5.0
Term
HS 2020
Language
Englisch
Lecturers
Prof. James Conley, Prof. James Conley
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Course content
- Strategic aspects of intellectual property management (patents, trade marks and copyrights)
- Best practices in intellectual property management in various industrial settings (cases and group work)
Class dates
| Date | Time |
|---|---|
| Thursday, 03.12.2020 | 15:30 - 18:45 |
| Friday, 04.12.2020 | 11:30 - 15:15 |
| Monday, 07.12.2020 | 08:00 - 11:15 |
| Tuesday, 08.12.2020 | 11:30 - 15:15 |
| Wednesday, 09.12.2020 | 11:30 - 15:15 |
| Thursday, 10.12.2020 | 11:30 - 17:00 |
| Friday, 11.12.2020 | 08:00 - 13:00 |
Learning outcomes
Multiple managerial theories
Literature
To be announced.
Learningmethods
Lecture (50 %), Case studies (50 %)
Exam
Final Exam (50 %), Case Study (30 %), Class Participation (20 %)
Total workload
150