General Management and Economics

The course takes a general manager’s perspective on how to run a company successfully. It makes participants familiar with the major tasks of a general manager. One particular focus is on strategic analysis and the formulation of appropriate strategies. The course introduces institutional economics as a simple, yet useful theoretical foundation for several challenges of general management. Participants get to know fundamental principles of organization and decision making in companies. The course also investigates the most important functional areas of general management.

• Institutional Economics
• The role of the government in an economy
• The role of entrepreneurs in an economy
• Decision making by individuals
• Decision making in companies
• Organization of companies
• Corporate Governance
• Strategy Making
• Procurement and Operations Management
• New Product Development
• Marketing
• Corporate Finance
• Human Resource Management

• Lectures
• Case studies
• Real idea and business development

The course grade will be based on the quality of the team work on three case studies (50 %) and a final take-home exam (50 %).