FTMBA2022_II Strategic Management
Strategy underpins every single element of business. It is not just part of doing business successfully, but it also part of communicating business. The tools and vocabulary of strategy are an integral part of business practice. Thus, this class focuses on the foundations of strategy, providing an integrative review of the history of business strategy and introduces a strategy-as-practice view, before moving into strategy analysis and development. In this applied module, we work through some of the core tools strategists use, discuss how these are adapted in practice, and build important strategy skills.
▪ Part One: Understanding the foundations of strategy
1. History of strategy and core strategy theories
2. New age strategy: Strategy-as-practice
▪ Part Two: Conducting analysis using core strategy tools
3. External analysis: Understanding your competitive environment
4. Internal analysis: Understanding your organizational environment
▪ Part Three: Doing strategic planning
5. Strategic options and decisions: Building and evaluating ideas
6. Strategic planning: Setting up the process
| Date | Time |
|---|---|
| Monday, 02.05.2022 | 09:00 - 17:00 |
| Monday, 09.05.2022 | 09:00 - 17:00 |
| Tuesday, 10.05.2022 | 09:00 - 17:00 |
During the duration of this course, we will discuss several case studies and provide you with the opportunity to actively contribute to an interactive class. As the focus is on skill development, classroom teaching will be limited to the introduction of key theoretical concepts necessary for meaningful debate.
Practice Cases and Class Participation
Your participation grade comprises multiple contributions including but not limited to presentations of practice cases prepared in teams during break-out sessions.
Live Case Study
The course requires you to think critically about key strategy concepts and their relevance in a corporate context. Therefore, a significant portion of your grade will be based on your individual analysis of the live case study.