Entrepreneurship, Group B
Course code
EAI302
Course type
BSc Course
Weekly Hours
2,0
ECTS
3.0
Term
HS 2020
Language
Englisch
Lecturers
Prof. Dr. Malte Brettel
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Course content
Course objective (overall):- Prepare students to better understand & possibly pursue a career in the field of entrepreneurship
Course objective (theory):
- Teach basics of entrepreneurship in this course
- Lay the foundation for advanced entrepreneurship courses later in studies (e.g. New Venture Creation, Entrepreneurial Marketing & Finance)
Course objective (practice):
- Help students apply new theoretical knowledge to real-life examples
- Have guest speakers share their entrepreneurial experience and expertise with students
Chapter outline:
0.Kick-off
1.Introduction to entrepreneurship
2.From idea to opportunity
3.Effectuation
4.The entrepreneur and his team
5.Market
Class dates
| Date | Time |
|---|---|
| Thursday, 03.09.2020 | 15:30 - 17:00 |
| Wednesday, 09.09.2020 | 11:30 - 15:15 |
| Wednesday, 16.09.2020 | 11:30 - 15:15 |
| Wednesday, 23.09.2020 | 11:30 - 15:15 |
| Wednesday, 30.09.2020 | 11:30 - 15:15 |
Literature
All relevant topics will be covered in class. Therefore, reading the following books is completely optional. - Timmons, J. and Spinelli, S., New Venture Creation: Entrepreneurship for the 21st Century, 7th Edition (New York: McGraw Hill, 2007)- In German: Grichnik. D., Brettel, M. Koropp, C. und Mauer, R.: Entrepreneurship: Unternehmerisches Denken, Entscheiden und Handeln in innovativen und technologieorientierten Unternehmungen (Schäffer-Poeschel 2010)
Learningmethods
Lecture videos, exercises, workshop: Future Mega Trends, and guest lectures
Exam
Exam: 100%
Requirements
keine Voraussetzungen