CANCELLED - FTMBA 2021_I/FTMBA 2021_II Cross-Cultural Management I: USA

Course code

MBA MGMT556

Course type

FT MBA Course

Weekly Hours

3,0

ECTS

1.0

Term

FS 2021

Language

Lecturers

Prof. Dr. Holger Ernst

Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Course content

Specific managerial and cultural aspects that are especially relevant in the US and in a global context and that complement content in the regular WHU MBA curriculum, topics include e.g. Strategic Intellectual Capital Management, The World Economy, Crisis Management, Digital Marketing etc.

Learning outcomes

Develop skills in critical management areas that are relevant in the US and a global context.
Understand how to do business in the US context.
Understand cultural differences and to learn how to successfully navigate in culturally different environments.
Learn and develop global leadership skills.

Learningmethods

Face-to-face lecture, case studies, guest speaker, group work and presentations

Exam

Case presentations, class participation, finanal written exam

Requirements

Solid understanding of core business functions (i.e. MBA core curriculum)

Total workload

43,5