Industrial Excellence-M-

ENGAGING FRONTLINE EMPLOYEES FOR RESULTS
1. Strategy Formation, Cascading, Execution & Alignment
2. Fair Process Leadership

DEPLOYING RESPONSIVENESS UP- AND DOWNSTREAM
3.Supply Chain Coordination and Collaboration
4. Supply Options and Portfolios of Contracts
5.Case Study I: Lufthansa Cargo AG – Capacity Reservation and Dynamic Pricing
6.Hedging Retail Promotions
7.Case Study II: Canyon Bicycles - Judgmental Demand Forecasting for Direct Sales
8.Case Study III: The RealPro Customer Benefits Program: Rekindling Shopper Loyalty through a Subscription Service
9. Return Chain Management
10.Data Analytics Online Simulation Game: Strategic Decision Making & Debrief

DEPLOYING RESILIENCE IN A VALUE STREAM
11.Hedging Supply Uncertainty
12.Case Study IV: The Fendt VarioTakt – Revolutionizing Mixed-Model Assembly Line Production

LEVERAGING RISK IN A GLOBAL SUPPLY CHAIN NETWORK
13. The Benefit of Limited Flexibility
14. Supply Network Management
15. Case Study: Applichem

Course package including case studies Optional:Cachon, G.P., & Terwiesch, C. (2019): Matching Supply with Demand: An Introduction to Operations Management, Fourth Edition, McGraw HillChopra, S., & Meindl, P. (2016): Supply Chain Management: Strategy, Planning and Operations. PearsonLund, S., Manyika, J., Woetzel, J., Barriball, E., Krishnan, M., Alicke, K., Birshan, M., George, K., Smit, S., Swan, D., & Hutzler, K. (2020): Risk, resilience, and rebalancing in global value chains. McKinsey Global Institute and

Lectures, case discussions and online simulation game.

Grades are based on five group case assignments (50%), a Data Analytics Simulation Game (10%), Class Participation (10%) and a written 1h final examination (30%). The groups can have 4-5 members; no exceptions permitted. Each team should include at least one exchange student; there is a strict limit of four German students per team.

An introductory course to Production and Service Operations Management as well as Statistics is recommended, but not required.

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