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General Management and Economics

Kurs ID
MGMT512
Art des Kurses
PT MIM LV
Wochenstunden
2,5
ECTS
5
Semester
HS 2023
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Peter Witt
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
The course takes a general manager’s perspective on how to run a company successfully. It makes participants familiar with the major tasks of a general manager. One particular focus is on strategic analysis and the formulation of appropriate strategies. The course introduces institutional economics as a simple, yet useful theoretical foundation for several challenges of general management. Participants get to know fundamental principles of organization and decision making in companies. The course also investigates the most important functional areas of general management.

  • Institutional Economics
  • The role of the government in an economy
  • The role of entrepreneurs in an economy
  • Decision making by individuals
  • Decision making in companies
  • Organization of companies
  • Corporate Governance
  • Strategy Making
  • Procurement and Operations Management
  • New Product Development
  • Marketing
  • Corporate Finance
  • Human Resource Management
Date Time
Thursday, 07.09.2023 08:00 - 18:00
Thursday, 07.09.2023 08:00 - 18:00
Thursday, 07.09.2023 08:00 - 18:00
Thursday, 07.09.2023 08:00 - 18:00
Thursday, 07.09.2023 08:00 - 18:00
Thursday, 07.09.2023 08:00 - 18:00
Thursday, 07.09.2023 08:00 - 18:00
Friday, 08.09.2023 08:00 - 18:00
Friday, 08.09.2023 08:00 - 18:00
Friday, 08.09.2023 08:00 - 18:00
Friday, 08.09.2023 08:00 - 18:00
Friday, 08.09.2023 08:00 - 18:00
Friday, 08.09.2023 08:00 - 18:00
Friday, 08.09.2023 08:00 - 18:00
Saturday, 09.09.2023 08:00 - 18:00
Saturday, 09.09.2023 08:00 - 18:00
Saturday, 09.09.2023 08:00 - 18:00
Saturday, 09.09.2023 08:00 - 18:00
Saturday, 09.09.2023 08:00 - 18:00
Saturday, 09.09.2023 08:00 - 18:00
Saturday, 09.09.2023 08:00 - 18:00
Sunday, 10.09.2023 08:00 - 18:00
Sunday, 10.09.2023 08:00 - 18:00
Sunday, 10.09.2023 08:00 - 18:00
Sunday, 10.09.2023 08:00 - 18:00
Sunday, 10.09.2023 08:00 - 18:00
Sunday, 10.09.2023 08:00 - 18:00
Sunday, 10.09.2023 08:00 - 18:00
Eades, Kenneth M. / Laseter, Timothy M. (2010): The Portable MBA, Fifth Edition, New York et al. Varian, Hal A. (2019): Intermediate Microeconomics. Ninth Edition, New York (optional)
  • Lectures
  • Case studies
  • Real idea and business development
The course will combine lectures and discussions. Participants will also have to work on case studies.

The course grade will be based on the quality of the team work on three case studies (50 %) and a final take-home exam (50 %).

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