Unsere Gastvorträge –
Der Austausch von wissenschaftlichem und unternehmerischem Know-how ist ein essenzieller Bestandteil unserer Aktivitäten in Forschung und Lehre. Wir haben den Anspruch, Fragen von hoher unternehmerischer Relevanz zu untersuchen und die wissenschaftlichen Ergebnisse in unserer Lehre anzuwenden.
Gastredner aus verschiedenen Unternehmen leisten einen hohen Beitrag, damit wir dieses Ziel erreichen können. Wenn Sie Interesse daran haben, in unserem Gastredner-Programm mitzuwirken, freuen wir uns über eine Nachricht. Melden Sie sich gern!
Preismanagement in der Luftfahrt — Die Perspektive der Lufthansa
Simon Rimrod, Vice President, Head of Commercial Offer and Pricing, Lufthansa Group
Vorlesung: Price Management, Part-Time MBA
Datum: 20.04.2024
![](/fileadmin/_processed_/a/2/csm_WHU_GL_Lufthansa-Price_Management_04-2024_c7e9f05c71.jpg)
Preismanagement in der Automobilindustrie
Ferdinand Harries, Principal & Recruiting Director, Boston Consulting Group (BCG)
Vorlesung: Price Management, Part-Time MBA
Datum: 20.04.2024
![](/fileadmin/_processed_/2/2/csm_WHU-Guest-Lecture_Boston-Consulting-Group_PriceManagement_04-2024_efc42181b3.jpg)
Ist Omnichannel im Discount-Sektor relevant? Vier praxisbezogene Erkenntnisse
Tim Schröder, Director Omnichannel & End2End Experience, Lidl Digital
Vorlesung: Omnichannel Business, Full-Time MBA
Datum: 19.03.2024
![](/fileadmin/_processed_/3/7/csm_LIDL-Guest-Lecture_WHU_Omnichannel-Business_FTMBA_03-2024_B_c23f6ada3c.jpg)
Das Schwarzkopf Professional Eco-System — Digitale Transformation in der professionellen Haarpflegebranche
Katharina Roscher, Corporate Director Brand Tech & Ecosystems, Henkel Consumer Brands
Vorlesung: Omnichannel Business, Full-Time MBA
Datum: 18.03.2024
![](/fileadmin/_processed_/6/d/csm_Henkel-Guest_Lecture_at_WHU_in_Omnichannel_Business__MBA_20240318_HP_120a712e58.jpg)
Preisgestaltung in der Automobilindustrie — Von der Theorie zur Praxis und in die Zukunft
Patrick Valentin, Senior Director, Simon-Kucher
Vorlesung: Price Management, Full-Time MBA
Datum: 28.02.2024
![](/fileadmin/_processed_/5/f/csm_WHU_Guest-lecture_SKP-Patrich-Valentin_PriceManagement-in-automotive_f8a120ed9f.jpg)
Preismanagement in der Luftfahrt — Die Perspektive der Lufthansa
Simon Rimrod, Vice President, Head of Commercial Offer and Pricing, Lufthansa Group
Vorlesung: Price Management, Full-Time MBA
Datum: 26.02.2024
![](/fileadmin/_processed_/0/3/csm_Lufthansa-Guest-Lecture_WHU-Price-Management_FTMBA_20240226_2039d9ef56.png)
Wie man mit generativer KI Leistungspotenziale freisetzt
Peter Hartmann, Head of Digital Transformation, Henkel
und Victoria Sibatorkina, Manager Global Digital Transformation, Henkel
Vorlesung: Omnichannel Business Marketing, BSc.
Datum: 07.02.2024
![](/fileadmin/_processed_/8/f/csm_Henkel-Guest-Lecture_WHU_Omnichannel-Business-Marketing_BSc_20240207_d9e46484c3.png)
Erfolg in schwierigen Situationen — Einführung in die Arbeit von Teneo
Gastvortrag: Felix Schoenauer, CEO Germany, Teneo & Caspar Zizka, Senior Consultant, Teneo
Vorlesung: Marketing, Part-Time MBA
Datum: 04.02.2024
![](/fileadmin/_processed_/8/5/csm_Teneo-Guest-Lecture_WHU_Marketing_PTMBA_20240204_0683f1507e.png)
Between purpose and profit — Umwandlung einer zielgerichteten Vision in ein erfolgreiches Geschäftsmodell
Gastvortrag: Tobias Reiner, CSO & Mitgründer, share
Vorlesung: Marketing, Part-Time MBA
Datum: 28.01.2024
![](/fileadmin/_processed_/3/e/csm_Share-Guest-Lecture_WHU_Marketing_PTMBA_20240128_9f0e7bbf0d.png)
HALO-Effekte für Marke und Handel bei der Standortbewertung im Einzelhandel
Gastvortrag: Henrik John, Vice President Own Retail, Miele
Vorlesung: Marketing, Part-Time MBA
Datum: 28.01.2024
![](/fileadmin/_processed_/4/f/csm_Miele-Guest-Lecture-at-WHU_Marketing_PTMBA_20240128_f7d3950d76.png)
Brand Management — und was Sisyphus, Sex und Demokratie damit zu tun haben
Gastvortrag: Susanne Cornelius, CEO Corporate Brands, Douglas
Vorlesung: Marketing, Part-Time MBA
Datum: 27.01.2024
![](/fileadmin/_processed_/f/0/csm_GL-Douglas_PTMBA_Marketing_20240127_Kopie_788c9cce49.png)
Die Omnichannel-Zukunft im Einzelhandels
Gastvortrag: Judith Büchl, Omnichannel Business Lead, Google
Vorlesung: Omnichannel Business Marketing, BSc.
Datum: 17.01.2024
![](/fileadmin/_processed_/2/f/csm_GL_Google_20210117a_ecd1596505.png)
Einführung eines neuen digitalen B2B2C-Geschäftsmodells in der professionellen Haarpflege
Gastvortrag: Tilak Thiagarajan, Director Digital Commerce Use-Cases (CPG) & Head of Martech, Henkel und Friederike Murschenhofer, Corporate Director Digital Innovation, Henkel
Vorlesung: Marketing, Part-Time MBA
Datum: 13.01.2024
![](/fileadmin/_processed_/6/f/csm_WHU_Henkel-Guest-Lecture-in-Marketing_PTMBA_Jan-2024_df02853800.jpg)
Die Wiederbelebung der Marke O2 — Was braucht es wirklich, um eine echte Supermarke aufzubauen?
Michael Falkensteiner, Director Brand & Marketing Communications, Telefónica Germany
Vorlesung: Marketing, Full-Time MBA
Datum: Montag, 30.10.2023
![](/fileadmin/_processed_/9/4/csm_Marketing_Sales_Group_Telefonica_587b9fe8d9.jpg)
Miriam Dimke, Retail Media Brand Director DACH & Morteza Alizadeh, Senior Brand Manager, Procter & Gamble Germany
Titel: Markenaufbau und Praxisbeispiele von Online-Wachstumsstrategien von Konsumgütern in der Beauty- und Gesundheitsbranche
Vorlesung: Marketing, Full-Time MBA
Datum: Mittwoch, 25.10.2023
![](/fileadmin/_processed_/5/0/csm_Marketing_Sales_Group_procter_c57c71e9ae.jpg)
Neil Heinisch, Co-CEO & Co-Founder of Play The Hype
Titel: Welche Faktoren müssen Marken einbeziehen, um ihre Zielgruppe der Generation Z effektiv anzusprechen?
Vorlesung: Marketing, Full-Time MBA
Datum: Dienstag, 24.10.2023
![](/fileadmin/_processed_/5/2/csm_Marketing_Sales_Group_play_the_hype_274d21070a.jpg)
Peter Hartmann, Head of Digital Transformation and Jie Liu, Campaign Management & Paid Media
Titel: Lektionen von digitalen Gewinnern — Was lässt Unternehmen in der dynamischen Landschaft der digitalen Transformation erfolgreich sein?
Vorlesung: Omnichannel Business Marketing, BSc.
Datum: Mittwoch, 11.10.2023
![](/fileadmin/_processed_/9/4/csm_Marketing_Sales_Group_henkel_45ae0ffccd.jpg)
Thyge Backen, Industry Manager Apparel Retail
Titel: Wie kauft der Verbraucher heute ein — Einblicke und Erkenntnisse aus der Google Omnichannel Excellence Studie 2022 und der Google Omnichannel Zukunftsstudie 2023
Vorlesung: Omnichannel Business Marketing, BSc.
Datum: Donnerstag, 05.10.2023
![](/fileadmin/_processed_/f/2/csm_Marketing_Sales_Group_gogle_49423182a9.jpg)
Daniel Lang, Senior Director
Titel: "Behavioral Economics in the Digital World – Impact on Price, Product, and Sales Management"
Vorlesung: Price Management Part-Time MBA
Datum: Samstag, 15.07.2023
![](/fileadmin/_processed_/7/2/csm_Marketing_Sales_Group_simon-kucher_42c5259189.jpg)
Simon Rimrod, Vice President Commercial Offer Portfolio and Pricing
Titel: "Price Management Lufthansa Group Perspective – Basics of Airline Revenue Management and the role of Pricing"
Vorlesung: Price Management Part-Time MBA
Datum: Samstag, 08.07.2023
![](/fileadmin/_processed_/e/0/csm_Marketing_Sales_Group_lufthansa_216ebd891e.jpg)
Elisa Maria Kasparick, Manager
Titel: "Seamless Experience: Unleashing the Power of Omnichannel in Practice"
Vorlesung: Omnichannel Business Part-Time MBA
Datum: Saturday, 01.07.2023
![](/fileadmin/_processed_/6/5/csm_Marketing_Sales_Group_batten_86f50003cc.jpg)
Stefan Wenzel, Unabhängiger Berater & Redner
Titel: "RET_AI_L - Laufe so schnell wie du kannst und du wirst an Ort und Stelle bleiben" — Über die transformative Auswirkung künstlicher Intelligenz auf die Geschäftswelt
Vorlesung: Omnichannel Business Global Online MBA
Datum: Samstag, 03.06.2023
![](/fileadmin/_processed_/8/c/csm_Marketing_Sales_Group_experienced_7109caa610.jpg)
WEICH Couture Alpaca, Jannik Weich, Co-Founder & CEO
Titel: Wie man eine Luxusmarken-Strategie für Erzeugnisse aus Alpakafell für Interieur und Wohndesign von Grund auf umsetzen — Geschäftsmodell und Vertriebskanäle einer Luxusmarke für Alpaka-Produkte in Europa
Vorlesung: Marketing Core Course, Part-Time MBA
Datum: Sonntag, 29.01.2023
![](/fileadmin/_processed_/3/5/csm_Marketing_Sales_Group_weich_c2142fedd3.jpg)
Eurowings, Dirk Otto, Head of Marketing
Titel: "Neupositionierung von Eurowings"
Vorlesung: Marketing Fulltime MBA
Datum: Donnerstag, 03.11.2022
![](/fileadmin/_processed_/0/0/csm_Marketing_Sales_Group_eurowings_133249b458.jpg)
Erfahrene Führungskraft in Digital & Commerce, Stefan Wenzel, Berater
Titel: "Dynamik des Marktes"
Vorlesung: Marketing Fulltime MBA
Datum: Mittwoch, 02.11.2022
![](/fileadmin/_processed_/0/2/csm_Marketing_Sales_Group_erfahrene_7b794b9eaa.jpg)
Jung von Matt, Janine Godbergsen, Strategy Director
Titel: "Medienübergreifende Kommunikation anhand einer Fallkampagne"
Vorlesung: Marketing Fulltime MBA
Datum: Mittwoch, 02.11.2022
![](/fileadmin/_processed_/e/6/csm_Marketing_Sales_Group_jung_4f5538de38.jpg)
Henkel AG & Co. KG, Clyde Araujo, Head of global ECRM
Titel: "Consumer Package Goods (CPG-) industry"
Vorlesung: Omnichannel Business Marketing BSc.
Datum: Mittwoch, 05.10.2022
![](/fileadmin/_processed_/f/0/csm_Marketing_Sales_Group_henkel_ag_896adab5e6.jpg)
Klarna, Dominic Hoffmann (Head of DACH & CEE) & Helena Rakovski (Senior Manager Business Development)
Titel: "Bezahlungsoptionen"
Vorlesung: Omnichannel Business Marketing BSc.
Datum: Donnerstag, 08.09.2022
![](/fileadmin/_processed_/d/9/csm_Marketing_Sales_Group_klarna_e88b56e1aa.jpg)
SHARENOW, Moritz Schattka, Lead Pricing
Titel: "PRICE MANAGEMENT IN CAR SHARING"
Vorlesung: Price Management, Part-Time MBA
Datum: Donnerstag, 03.07.2022
![](/fileadmin/_processed_/2/0/csm_Marketing_Sales_Group_sharenow_e0204353b7.jpg)
SodaStream, Rüdiger Koppelmann, General Manager Sodastream Germany/Austria
Titel: "Sustainability 2022: Economy and Ecology in Harmony"
Vorlesung: Marketing, Full-Time MBA
Datum: Donnerstag, 09.06.2022
![](/fileadmin/_processed_/b/4/csm_Marketing_Sales_Group_sodastream_01ac7f4cc7.jpg)
Meta, Marie-Eve Schröder, GROUP DIRECTOR DACH, EMEA HEAD SUSTAINABILITY FOR BUSINESS
Titel: "THE METAVERSE: THE FUTURE OF THE INTERNET"
Vorlesung: Marketing, Full-Time MBA
Datum: Mittwoch, 08.06.2022
![](/fileadmin/_processed_/a/a/csm_Marketing_Sales_Group_meta_a398eb3204.jpg)
Gorillas, Moritz Hoffmann, Director Global E-Commerce & Revenue
Titel: "Traditionelles Einkaufserlebnis versus 1. und 2. Generation des Online Einkaufs"
Vorlesung: Marketing, Full-Time MBA
Datum: Donnerstag, 02.06.2022
![](/fileadmin/_processed_/6/7/csm_Marketing_Sales_Group_gorillas_965fa992d4.jpg)
Winfried Rübesam, Managing Director at fritz-Kulturgüter GmbH
Titel: "Warum man Mut braucht, um Preise richtig zu gestalten"
Vorlesung: Price Management, Full-Time MBA
Datum: Sonntag, 23.03.2022
![](/fileadmin/_processed_/b/a/csm_Marketing_Sales_Group_fritz_4c6d383737.jpg)
Dr. Alexander Perli, Senior Director
Titel: "Behavioral economics in the digital world"
Vorlesung: Price Management, Full-Time MBA
Datum: Dienstag, 22.03.2022
![](/fileadmin/_processed_/d/9/csm_Marketing_Sales_Group_simon-kucher_und_0276f03f82.jpg)
Victor Bergmann, Head of Partnerships DACH & MENA at Google Pay
Titel: "A better way to pay, by Google"
Vorlesung: Omnichannel Business
Datum: Dienstag, 08.02.202
![](/fileadmin/_processed_/3/6/csm_Marketing_Sales_Group_google_pay_92250d8360.png)
Daniel Hermann
Titel: Omnichannel Capability Framework
Vorlesung: Omnichannel, Business
Datum: Montag, 07.02.2022
![](/fileadmin/_processed_/6/b/csm_Marketing_Sales_Group_adidasfehlt_88d40d892f.jpg)
Dr. Steegmann
Titel: "People and Pets always in our focus - The Fressnapf Ökosystem -
Vorlesung: Omnichannel Business Marketing
Datum: Mittwoch, 02.02.2022
![](/fileadmin/_processed_/8/c/csm_Marketing_Sales_Group_fressnapf_3e600fc171.jpg)
Thomas Knorps, Head of Digital and eCommerce, Laundry and Home Care Germany and MBA lecturer
Titel: DIGITALIZATION AS A GROWTH DRIVER IN THE LAUNDRY AND HOME CARE SEGMENT
Vorlesung: Omnichannel Business Marketing
Datum: Sonntag, 25.01.2022
![](/fileadmin/_processed_/b/1/csm_Marketing_Sales_Group_henkel_ag3_4f840b5f0b.jpg)
Dr. Nicolas Werner-Schmolling
Titel: "AWS and Amazon's Culture of Innovation"
Vorlesung: Marketing, Part-Time MBA
Datum: Sonntag, 16.01.2022
![](/fileadmin/_processed_/4/c/csm_Marketing_Sales_Group_amazon_0d6281eb48.jpg)
Dr. Nils Daecke
Digital Information Officer & Vice President Henkel Beauty Care / Henkel dx
Vorlesung: Marketing, Part-Time MBA
Datum: Sonntag, 16.01.2022
![](/fileadmin/_processed_/f/b/csm_Marketing_Sales_Group_henkel_ag4_693c280e7a.jpg)
Elisabeth Keckl (Senior Consultant) und Sophie-Marie Arendt (Consultant) bei Vindelici Advisors
Titel: "Digital Ethics"
Vorlesung: Marketing, Part-Time MBA
Datum: Samstag, 15.01.2022
![](/fileadmin/_processed_/7/d/csm_Marketing_Sales_Group_videlicifehlt_7c047222d0.jpg)
Industry Manager bei Google
Titel: "Omnichannel Retail Philosophy"
Vorlesung: Omnichannel Business, Global Online MBA
Datum: Samstag, 04.12.2021
![](/fileadmin/_processed_/1/6/csm_Marketing_Sales_Group_google3_5fdb2dbd66.jpg)
Leader in Digital & Commerce | Advisor | Speaker
Titel: "The perfect storm in commerce - Shape & meaning of the new landscape"
Vorlesung: Omnichannel Business, Global Online MBA
Datum: Sonntag, 28.11.2021
![](/fileadmin/_processed_/6/f/csm_Marketing_Sales_Group_stefan_c1af8eaa0d.jpg)
CVP SMU Europe & Sustainability bei Henkel Beauty Care
Titel: "The Sustainability Challenge"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Dienstag, 02.11.2021
![](/fileadmin/_processed_/5/e/csm_Marketing_Sales_Group_henkel_beauty_afc4a0557c.jpg)
Director Marketing bei ABOUT YOU
Titel: "Marketing at ABOUT YOU"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Donnerstag, 28.10.2021
![](/fileadmin/_processed_/3/8/csm_Marketing_Sales_Group_about_you_8e503883d3.jpg)
CEO bei The Bridge To Luxury
Titel: "The Principles of Strategic Luxury Management"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Donnerstag, 28.10.2021
![](/fileadmin/_processed_/7/9/csm_Marketing_Sales_Group_the_bridge_6424b823e8.jpg)
Director Omnichannel bei adidas
Titel: "Omnichannel Experiences in China"
Vorlesung: Omnichannel Business, Part-Time MBA
Datum: Sonntag, 11.07.2021
![](/fileadmin/_processed_/4/e/csm_Marketing_Sales_Group_adidas_cd310a0565.jpg)
General Manager bei Deutscher Franchiseverband
Titel: "Multichannel Management in Franchise Networks"
Vorlesung: Omnichannel Business, Part-Time MBA
Datum: Samstag, 10.07.2021
![](/fileadmin/_processed_/0/0/csm_Marketing_Sales_Group_deutscher_3da655483d.jpg)
Chief Marketing Officer Henkel Beaty Care bei Henkel
Titel: "How purpose drives growth"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Mittwoch, 23.06.2021
![](/fileadmin/_processed_/6/7/csm_Marketing_Sales_Group_henkel_beauty2_59d154f63f.jpg)
Chief Marketing Officer bei SunExpress Airlines
Titel: "The Corona Challenge? Jump on the opportunity and drive significant change in Marketing!"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Dienstag, 22.06.2021
![](/fileadmin/_processed_/3/4/csm_Marketing_Sales_Group_sunexpress_c5d364e373.jpg)
Director Strategy and Business Development bei MCM
Titel: "MCM and the new challenges of customer acquisition in der luxury fashion industry"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Donnerstag, 10.06.2021
![](/fileadmin/_processed_/8/0/csm_Marketing_Sales_Group_mcm1_aca36903d8.jpg)
Director bei Simon-Kucher & Partners
Titel: "Behavioural economics in the digital world "
Vorlesung: Price Management, Part-Time MBA
Datum: Sonntag, 06.06.2021
![](/fileadmin/_processed_/a/a/csm_Marketing_Sales_Group_simon-kucher3_a90a0ab866.jpg)
Director Pricing & Planning bei YBOUT YOU
Titel: "Pricing at YBOUT YOU - Challenges of an online fashion retailer"
Vorlesung: Price Management, Part-Time MBA
Datum: Samstag, 05.06.2021
![](/fileadmin/_processed_/1/1/csm_Marketing_Sales_Group_about_you2_fb7a75870c.jpg)
Director bei Simon-Kucher & Partner
Titel: "Behavioural economics in the digital world"
Vorlesung: Price Management, CMiME (MSc)
Datum: Freitag, 14.05.2021
![](/fileadmin/_processed_/d/9/csm_Marketing_Sales_Group_simon-kucher_und_0276f03f82.jpg)
Co-Founder & Managing Director von 7Learnings
Titel: "Predictive pricing for retailers"
Vorlesung: Price Management, CMiME (MSc)
Datum: Freitag, 14.05.2021
![](/fileadmin/_processed_/8/f/csm_Marketing_Sales_Group_7learnings_bf34ac250c.jpg)
CEO bei fritz-kulturgüter GmbH
Titel: "Pricing strategies"
Vorlesung: Price Management, CMiME (MSc)
Datum: Donnerstag, 13.05.2021
![](/fileadmin/_processed_/a/4/csm_Marketing_Sales_Group_fritz2_b3d38c0036.jpg)
Leader in Digital & Commerce | Advisor | Speaker
Titel: "The new Retail is Digital - a world between myths & scale"
Vorlesung: Omnichannel Business, Kellogg-WHU EMBA
Datum: Sonntag, 9.05.2021
![](/fileadmin/_processed_/5/6/csm_Marketing_Sales_Group_stefan2_4a55582046.jpg)
Global Digital Marketing Director bei Miele X
Titel: "Miele X - global Digital Hub"
Vorlesung: Omnichannel Management, EMBA
Datum: Freitag, 07.05.2021
![](/fileadmin/_processed_/c/7/csm_Marketing_Sales_Group_mielex_049f744ed0.jpg)
Team Lead Global Monetization & Head of Pricing and Portfolio bei StepStone
Titel: "Pricing & Portfolio at Stepstone"
Vorlesung: Price Management, CMiME (MSc)
Datum: Donnerstag, 15.04.2021
![](/fileadmin/_processed_/f/9/csm_Marketing_Sales_Group_stepstone_fc5e224fa9.jpg)
Director Data Technology & Business Intelligence bei Handelsblatt
Titel: "Price Management at Handelsblatt"
Vorlesung: Price Management, Full-Time MBA
Datum: Donnerstag, 25.03.2021
![](/fileadmin/_processed_/2/f/csm_Marketing_Sales_Group_handelsblatt_1f8a031872.jpg)
VP Commercial Offer Portfolio bei Swiss International Air Lines
Titel: "Price Management - Lufthansa Group Perspective"
Vorlesung: Price Management, Full-Time MBA
Datum: Mittwoch, 24.03.2021
![](/fileadmin/_processed_/d/4/csm_Marketing_Sales_Group_swiss_c4e55b7c03.jpg)
Director E-Business bei ROSE Bikes
Titel: "Omnichannel Transformation at Rose Bikes"
Vorlesung: Omnichannel Business, Full-Time MBA
Datum: Mittwoch, 10.03.2021
![](/fileadmin/_processed_/8/b/csm_Marketing_Sales_Group_rosebikes_0465ef18f4.png)
Vice Chairman of the Board bei Fressnapf
Titel: "Fressnapf's omnichannel transformation"
Vorlesung: Omnichannel Business, Full-Time MBA
Datum: Mittwoch, 10.03.2021
![](/fileadmin/_processed_/8/c/csm_Marketing_Sales_Group_fressnapf_3e600fc171.jpg)
Vice President Digital Henkel Beauty Care bei Henkel
Titel: "Digital transformation at Henkel"
Vorlesung: Marketing Core Course, Part-Time MBA
Datum: Samstag & Sonntag, 06.-07.02.2021
![](/fileadmin/_processed_/3/7/csm_Marketing_Sales_Group_dr._nils_b2292dd701.png)
Chief of Staff/ Business Lead Central Europe bei Facebook
Titel: "Opportunities and Trends at Facebook"
Vorlesung: Marketing Core Course, Part-Time MBA
Datum: Sonntag, 17.01.2021
![](/fileadmin/_processed_/0/7/csm_Marketing_Sales_Group_facebookfehlt_e3d0b56d09.png)
Global Marketing Manager bei Katjes Fassin GmbH + Co. KG
Titel: "Innovation in the sugar confectionery market"
Vorlesung: Marketing Core Course, Part-Time MBA
Datum: Samstag, 16.01.2021
![](/fileadmin/_processed_/4/d/csm_Marketing_Sales_Group_katjes_8dba13a8ba.png)
Content Creator bei Foodnewsgermany
Titel: "Food influencer FOODNEWSGERMANY"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Dienstag, 24.11.2020
![](/fileadmin/_processed_/7/1/csm_Marketing_Sales_Group_foodnews_23e2d60e22.jpg)
Account Manager DACH bei Pinterest
Titel: "Targeting and campaigning at Pinterest"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Montag, 23.11.2020
![](/fileadmin/_processed_/3/7/csm_Marketing_Sales_Group_pinterest_b45cea909f.jpg)
Senior Vice President of Global Brand Management, Telenor Group
Titel: "How brands stay relevant?"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Dienstag, 30.06.2020
![](/fileadmin/_processed_/b/2/csm_Marketing_Sales_Group_telenor_bcdbb58493.png)
Director Strategy & Business Development at MCM
Titel: "MCM worldwide: How to cope with COVID19?"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Montag, 29.06.2020
![](/fileadmin/_processed_/7/9/csm_Marketing_Sales_Group_mcm2_ed1ce246c3.jpg)
Manager Digital Innovation Program bei Amazon Web Services
Titel: "Amazon’s culture of innovation"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Dienstag, 23.06.202
![](/fileadmin/_processed_/3/c/csm_Marketing_Sales_Group_amazon2_4cea750a35.png)
Executive Director Sales, Marketing, Aftersales bei Opel
Titel: "Pricing at Opel"
Vorlesung: Price Management, Part-Time MBA
Datum: Sonntag, 24.05.2020
![](/fileadmin/_processed_/3/c/csm_Marketing_Sales_Group_opel_a028c86294.jpg)
CEO bei NGF rocks
Titel: "Pricing of New Products and Innovations"
Vorlesung: Price Management, Part-Time MBA
Datum: Samstag, 23.05.2020
![](/fileadmin/_processed_/3/c/csm_Marketing_Sales_Group_ngf_5b1e17ce3d.jpg)
Vice President Digital Henkel Beauty Care bei Henkel
Titel: "eCommerce and Omnichannel Marketing"
Vorlesung: Omnichannel Business, Part-Time MBA
Datum: Samstag, 09.05.2020
![](/fileadmin/_processed_/9/4/csm_Marketing_Sales_Group_henkel5_f570f46256.jpg)
Senior Head of Global Demand Planning bei HUGO BOSS
Titel: "Omnichannel Strategy at HUGO BOSS"
Vorlesung: Omnichannel Business, Part-Time MBA
Datum: Samstag, 18.04.2020
![](/fileadmin/_processed_/b/4/csm_Marketing_Sales_Group_hugoboss_06997ac03e.jpg)
Executive Director Sales, Marketing, Aftersales bei Opel
Titel: "Pricing at Opel"
Vorlesung: Price Management, Full-Time MBA
Datum: Mittwoch, 25.03.2020
![](/fileadmin/_processed_/3/c/csm_Marketing_Sales_Group_opel_a028c86294.jpg)
Business Development Manager Pricing bei Vistex GmbH
Titel: "Digital Transformation and Pricing"
Vorlesung: Price Management, Full-Time MBA
Datum: Mittwoch, 18.03.2020
![](/fileadmin/_processed_/d/4/csm_Marketing_Sales_Group_vistex_a016942ffb.jpg)
CIO bei TUI Group
Titel: "Inspired Transformation"
Vorlesung: Marketing Core Course, Part-Time MBA
Datum: Samstag, 01.02.2020
![](/fileadmin/_processed_/b/c/csm_Marketing_Sales_Group_tui_8f919bc6ca.jpg)
Head of Retail & Wholesale Poland bei Hugo BOSS
Titel: "Omnichannel Marketing bei Hugo Boss"
Vorlesung: Omnichannel Bootcamp
Datum: Donnerstag, 30.01.2020
![](/fileadmin/_processed_/8/9/csm_Marketing_Sales_Group_hugoboss2_f01ce7470b.jpg)
Head of eCommerce Germany bei Henkel Laundry & Home Care
Titel: "Henkel Insights"
Vorlesung: Marketing Core Course, Part-Time MBA
Datum: Samstag, 11.01.2020
![](/fileadmin/_processed_/d/d/csm_Marketing_Sales_Group_henkel_laundry_9404f3d6cd.jpeg)
Director Strategy & Insights bei McDonald’s Germany
Titel: "Procing Strategy at McDonald’s"
Vorlesung: B2C Price Management, M.Sc.
Datum: Montag, 02.12.2019
![](/fileadmin/_processed_/9/4/csm_Marketing_Sales_Group_mcdonalds_e1b90617b7.jpg)
Head of E-Commerce at Henkel Laundry & Home Care
Titel: "Omnichannel at Henkel"
Vorlesung: Omnichannel Bootcamp
Datum: Donnerstag, 28.11.2019
![](/fileadmin/_processed_/1/f/csm_Marketing_Sales_Group_henkel_laundry2_d9708a5826.jpg)
Partner bei Simon, Kucher & Partners
Titel: "International Price Management"
Vorlesung: B2C Price Management, MSc
Datum: Mittwoch, 27.11.2019
![](/fileadmin/_processed_/4/e/csm_Marketing_Sales_Group_simon__2f7b6e543f.jpg)
Client Solutions Manager Retail DACH at Facebook
Titel: "Mobile Advertising and Messaging"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Mittwoch, 23.10.2019
![](/fileadmin/_processed_/6/7/csm_Marketing_Sales_Group_facebook2_470be5f902.jpg)
CEO, Porsche Design Group
Titel: "Porsche Design Timepieces - Relaunch of a Premium Watch Brand"
Vorlesung: Luxury Brand Marketing
Datum: Mittwoch, 17.07.2019
![](/fileadmin/_processed_/e/4/csm_Marketing_Sales_Group_porsche_26ae4e6507.jpg)
Product Management S-Class and Derivates, Pullman Mercedes-Benz
Titel: "Modern Luxury"
Vorlesung: Luxury Brand Marketing
Datum: Montag, 15.07.2019
![](/fileadmin/_processed_/6/7/csm_Marketing_Sales_Group_pullmann_a2e990b78b.jpg)
Managing Director, fritz-Kulturgüter
Titel: "Fritz Kola"
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: Mittwoch, 26.06.2019
![](/fileadmin/_processed_/5/e/csm_Marketing_Sales_Group_fritz3_3074638144.jpg)
Director Account Management Hightech & Entertainmen, Arvato SCM Solutions
Titel: „Outsourcing im Omnichannel Zeitalter"
Veranstaltung: LZ Bootcamp - Omnichannnel Sales
Datum: Donnerstag, 23.05.2019
![](/fileadmin/_processed_/c/3/csm_Marketing_Sales_Group_arvato_1185463a5b.jpg)
Marketing Director, Parfums Christian Dior (LVMH)
Titel: „Leading a luxury beauty brand in a disruptive environment”
Vorlesung: Luxus Brand Management, EMBA
Datum: Samstag, 11.05.2019
![](/fileadmin/_processed_/0/5/csm_Marketing_Sales_Group_parfums_dffa3405f9.jpg)
Managing Partner, Wellendorff
Titel: „Wellendorff Jewellery"
Vorlesung: Luxus Brand Management, EMBA
Datum: Samstag, 11.05.2019
![](/fileadmin/_processed_/a/8/csm_Marketing_Sales_Group_wellendorf_61e7946dae.jpg)
Executive Vice President, Henkel Beauty Care
Titel: „Reinventing Innovation & Marketing"
Vorlesung: Marketing, Part-Time MBA
Datum: Samstag, 13.04.2019
![](/fileadmin/_processed_/6/f/csm_Marketing_Sales_Group_henkel_beauty3_10162cd7e8.jpg)
Associates, A.T. Kearney
Titel: „Digital in the Luxury Industry – Key Drivers and Implications"
Vorlesung: Luxury Brand Management, MSc
Datum: Donnerstag, 04.04.2019
![](/fileadmin/_processed_/b/a/csm_Marketing_Sales_Group_a.t._003246bf84.jpg)
Director Marketing and Product Management, Hapag-Lloyd Cruises
Titel: „Doing Marketing for EUROPA 2, the World's Best, Ultra-Luxury Cruise Vessel"
Vorlesung: Lucury Brand Management, MSc
Datum: Montag, 25.03.2019
![](/fileadmin/_processed_/8/7/csm_Marketing_Sales_Group_hapag_f91a659fca.jpg)
Head of Sales Retail and Client Solutions Manager, Facebook Germany
Titel: „Omnichannel Communication"
Veranstaltung: LZ Bootcamp - Omnichannel Marketing
Datum: Donnerstag, 31.01.2019
![](/fileadmin/_processed_/b/e/csm_Marketing_Sales_Group_facebook3_4d1ce56188.jpg)
Founder & Managing Director, Esome
Titel: „Social media - more than a niche”
Vorlesung: Marketing Core Course, Part-Time MBA
Datum: Samstag, 26.01.2019
![](/fileadmin/_processed_/f/c/csm_Marketing_Sales_Group_esome_5c70ec2491.jpg)
Director Pricing and Senior Manager Pricing, adidas
Titel: „Value Based Pricing"
Vorlesung: Price Management, Full-Time MBA
Datum: Mittwoch, 23.01.2019
![](/fileadmin/_processed_/e/d/csm_Marketing_Sales_Group_adidas2_29bb2866cd.jpg)
e-Category Manager, L'Oréal Germany
Titel: „Orchestrating a successful omnichannel strategy in a selective distribution channel”
Vorlesung: Omnichannel Retail Marketing for Consumer Goods, BSc
Datum: Dienstag, 25.09.2018
![](/fileadmin/_processed_/5/5/csm_Marketing_Sales_Group_loreal_2be8043ef8.jpg)
Senior Manager Brand Finance - Pricing and Assistant Manager Pricing – Value Based Pricing, adidas
Titel: „Value Based Pricing"
Vorlesung: Price Management, Part-Time MBA
Datum: Samstag, 21.07.2018
![](/fileadmin/_processed_/e/9/csm_Marketing_Sales_Group_adidas3_6c1518a802.jpg)
Head of Product Management Mercedes-Benz S-Class, S-Coupé, S-Cabriolet and Mercedes-Maybach
Titel: „Mercedes-Mabyach – a luxury brand on the move”
Vorlesung: Luxury Brand Management, MBA Guanghua School of Management
Datum: Mittwoch, 18.07.2018
![](/fileadmin/_processed_/5/c/csm_Marketing_Sales_Group_mercedes_3c3715d245.jpg)
Founder and CEO of The Bridge to Luxury – Consulting for Luxury Brands
Titel: „Balancing tradition and innovation in industrial luxury – Asian opportunities"
Vorlesung: Luxury Brand Management, MBA Guanghua School of Management
Datum: Montag, 16.07.2018
![](/fileadmin/_processed_/9/2/csm_Marketing_Sales_Group_thebridge2_01a8b8c50d.jpg)
Managing Director, Esome
Titel: „Social media - more than a niche”
Vorlesung: Marketing Core Course, MBA
Datum: Montag, 18.06.2018
![](/fileadmin/_processed_/f/c/csm_Marketing_Sales_Group_esome_5c70ec2491.jpg)
Marketing Director, Parfums Christian Dior
Titel: „DIO(R)EVOLUTION – Managing a luxury brand in a disruptive Environment”
Vorlesung: Luxury Brand Management, EMBA
Datum: Samstag 26.05.2018
![](/fileadmin/_processed_/f/1/csm_Marketing_Sales_Group_parfums2_742e620b6a.jpg)
Director Product Management Europa 2 and Director Marketing, Hapag Lloyd Cruises
Titel: „Doing marketing for EUROPA 2, the world’s best, ultra-luxury cruise vessel“
Vorlesung: Luxury Brand Management, MSc
Datum: Montag, 09.04.2018
![](/fileadmin/_processed_/c/7/csm_Marketing_Sales_Group_hapag2_1729ce99c5.jpg)
Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG
Titel: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“
Vorlesung: Omnichannel Retail Marketing for Consumer Goods, BSc
Datum: Mittwoch, 07.02.201
![](/fileadmin/_processed_/b/5/csm_Marketing_Sales_Group_globus_e919dce691.jpg)
Senior Manager Brand Finance - Pricing, adidas
Titel: “Value Based Pricing – to bring the consumer into the focus of our pricing decisions"
Vorlesung: Price Management, Full-Time MBA
Datum: Donnerstag, 16.01.2018
![](/fileadmin/_processed_/2/e/csm_Marketing_Sales_Group_adidas4_5ce1d315c7.jpg)
General Manager Maybelline New York, L'Oréal Deutschland GmbH
Titel: “Digital marketing and cosmetics advertising delivered through social media and search engines”
Vorlesung: Marketing, Full-Time MBA
Datum: Samstag, 09.12.201
![](/fileadmin/_processed_/9/0/csm_Marketing_Sales_Group_loreal2_05956a170e.jpg)
Business Coach Expert Projects, Evonik
Titel: “Pricing excellence in B2C companies - from basic rules to pricing innovation”
Vorlesung: B2C Price Management, MSc
Datum: Montag, 04.12.2017
![](/fileadmin/_processed_/4/c/csm_Marketing_Sales_Group_evonik_0bf8ab87b2.jpg)
Partner, Global Consumer & Retail Practice, Simon-Kucher & Partner
Titel: "International Price Management”
Vorlesung: B2C Price Management, MSc
Datum: Montag, 20.11.2017
![](/fileadmin/_processed_/3/5/csm_Marketing_Sales_Group_simon-kucher5_77e5c78a10.jpg)
General Manager & Co-Founder, What's Beef?!
Titel: "Digital Transformation in the Retail and Food Service Industry"
Vorlesung: Marketing, Full-Time MBA
Datum: Thursday, 26.10.2017
![](/fileadmin/_processed_/9/d/csm_Marketing_Sales_Group_whatsbeef_147e12c11b.jpg)
Senior Innovation Manager, OBI
Titel: "OBI Gartenplaner – a X-Channel approach in the development from single product to solution provider”
Vorlesung: Omnichannel Retail Marketing, BSc
Datum: Montag, 16.10.2017
![](/fileadmin/_processed_/7/a/csm_Marketing_Sales_Group_obi_9f719cd25e.jpg)
Partner, Bain & Company Germany
Titlel: "Omnichannel – why it matters and what it takes"
Vorlesung: Omnichannel Retail Marketing, BSc
Datum: Donnerstag, 12.10.2017
![](/fileadmin/_processed_/7/2/csm_Marketing_Sales_Group_bain_9f04beefa0.jpg)
Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG
Titlel: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“
Vorlesung: Omnichannel Retail Marketing, BSc
Datum: Freitag, 15.09.2017
![](/fileadmin/_processed_/f/7/csm_Marketing_Sales_Group_globus2_89070bdad8.jpg)
Business Coach Expert Projects, Evonik Germany
Titel: "Pricing Excellence - From basic rules to pricing innovation: cross-industry examples”
Vorlesung: Price Management, Part-Time MBA
Datum: Samstag, 22.07.2017
![](/fileadmin/_processed_/a/b/csm_Marketing_Sales_Group_evonik2_ed2e008ada.jpg)
Advertising in a digital world
Jochen Bittermann, CEO, BBDO Germany
Vorlesung: Introduction to Marketing, Full-Time MBA
Datum: Mittwoch, 26.04.2017
![](/fileadmin/_processed_/8/9/csm_csm_Case-Study-BBDO-201710-1200x800-compressor_106c253682_51cbc85466.jpg)
Big Data: How to get valuable insights from my customer data?
Cecilia Floridi, Managing Director, DataLab
Vorlesung: Omnichannel Retail Marketing, BSc
Datum: Mittwoch, 15.02.2017
![](/fileadmin/_processed_/c/3/csm_Marketing_Sales_Group_datalab_9b798bd5c1.jpg)